A Hospitality Industry Maven
Helping hospitality businesses maximize revenue, enhance their technologies, and strengthen their competitive advantage.
with over 15 years of experience driving digital growth for hotels, resorts, and villas
About Me
I have dedicated my career to helping hotels, resorts, and villas unlock sustainable revenue growth through digital marketing, revenue management, online distribution, and hospitality technology.
After spending 10 years at SiteMinder as a Senior Business Development Manager, I built extensive experience working with accommodation providers across Southeast Asia and beyond, helping hoteliers navigate the rapidly evolving digital landscape and turn technology into measurable commercial results.
Today, I serve as Business Development Lead at Wovenstack, a hospitality technology company founded in 2026 by two operators who spent more than a decade inside Southeast Asia’s largest travel platform. At Wovenstack, I work closely with hospitality businesses to identify commercial opportunities, solve complex distribution and technology challenges, and build smarter solutions designed around the realities of the hospitality industry.
My experience spans the full hospitality eCommerce ecosystem—from direct booking strategies and OTA distribution to revenue optimization, digital marketing, commercial strategy, and hospitality technology. I have worked closely with independent hotels, luxury resorts, villas, and hospitality groups, helping them improve their online presence, increase booking performance, and build more efficient commercial operations.
Beyond my corporate role, I also provide independent consulting services to hotel owners and hospitality investors, focusing on digital transformation, eCommerce strategy, revenue optimization, and technology adoption. My approach is practical and commercially driven: technology should not simply automate processes, but create measurable business value, improve efficiency, and ultimately contribute to stronger revenue and profitability.
With more than a decade of experience in hospitality technology and business development, I am passionate about connecting people, technology, data, and commercial strategy to help hospitality businesses compete more effectively in an increasingly digital and rapidly changing market.
I believe the future of hospitality belongs to businesses that can combine great guest experiences with smarter technology, better data, and stronger commercial decision-making—and I’m excited to be part of building that future.
